Museum spaces can be designed in ways that bring life and meaning to
even the most dry and complex of topics, with economics being no
exception. The magic of an exhibit relies on its capacity to speak to
all possible visitors and to make concepts relevant by linking them to
daily life. Strategies like interactivity, immersion environments, and
visitor dialogue are tools of the present times. Let’s talk about how
economics has conquered the world of museums and is helping to
transform people’s lives.
Silvia Singer, Founder and General Director of the
Interactive Museum of Economics, Mexico City
Silvia Singer is the General Director and founder of the Interactive
Museum of Economics (MIDE) in Mexico City. The first museum of its
kind in the world, MIDE aims to build critical and creative thinking
amongst visitors and users, as a place where economics, finance, and
sustainable development serve as lenses through which we can better
interpret our world.
Silvia has established a system of comprehensive museological
analysis, based on thorough research and development of avant-garde
formats based on the social and educational value of museums. Her work
sustains a deep understanding of the languages and communication
structures of a hyperconnected society in constant evolution.
Silvia has served as Director of the Science Museum at the National
University of Mexico (UNAM): Universum and Museo de la Luz. She has
also participated in the design and creation of various exhibitions
and museums from conceptualization stage to opening at the Children’s
Museum of Mexico City and Life’s Spiral in Puerto Rico.
Silva is the creator of the MIDE’s model, which has been exported to
at least four other museums of economy and finance established in
recent years in France, Canada, Austria, and USA. She currently
advises the Museum of Environmental Science in Jalisco and the SAMA
Gate for Knowledge, an economics museum in Saudi Arabia.
As an international leader in her field, Silvia participated on the
Board of Directors of the American Alliance of Museums (AAM) and on
the Board of Directors of the American Association of Science and
Technology Centers (ASTC). She was also President of the
International Council of Museums in Mexico (ICOM-Mexico) and the
Mexican Science Museum Association (AMMCCYT). Co-founder and Chair of
the International Federation of Finance Museums (IFFM). Today she
chairs the Science Center World Summit that will happen in Mexico in
December 2020, with MIDE as the host of this prestigious conference.